Friday, 8 July 2011

A Glimpse of the Future

The Music industry as a whole has had a tough decade. File sharing has decimated record sales and the industry's hesitation to adapt to match the progress of its consumers had many critics forecasting doom and gloom.

Some  people denied, some fought and others innovated. Bands gave away music in attempts to raise their profile in order to make money from performance fees. Look out for Slipknot to stream their next gig live on Sunday, and Justin Bieber to revolutionise the way in product endorsements.

What this means is labels, musicians and event organisers are all working that much harder to grab attention and revenue which means fans are the clear winners. Someone looking to further push the boundaries of innovation is Bjork an artist who has made a point of pushing boundaries in her 25 year career.

Her next project, Biophilia, looks to seriously stretch the definition of an album by releasing mobile apps that are linked to each single but form a coherent whole. There will also be music videos for each track, and her live show takes this same approach to innovation. She'll be taking up residency in 8 cities over the next 3 years, teaching kids about music using tesla coils, laptops and custom made instruments. Read the full interview on Spin.

Not bad, considering the entire project is self funded. Bjork is currently without label support.

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